From Classroom to CPG: How K.C. Sullivan Built a National Mushroom Empire

Casey Sullivan, a veteran environmental science teacher, shares the decade-long journey of scaling Two River Mushrooms from a local organic farm into a national award-winning functional broth brand.

Casey Sullivan spent two decades in classrooms before he ever thought of farming. The transition started as a weekend hobby — turning a shed into a small mushroom grow tent — and slowly grew into one of the most respected plant-based broth brands in the country.

What he discovered in the process is that the hardest part of building a CPG brand isn't the recipe. It's the operations: cold-chain logistics, retailer relationships, and the unglamorous month-after-month grind of fulfilling orders without losing your soul.

In this episode he breaks down the four moments that mattered most — including the wholesale account that almost broke the business and the formulation tweak that quadrupled shelf life.

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